yesterday, high fat cat get confirmation from the beauty, mogujie.com officially merger beauty, both the merger agreement is nearing completion, will soon be announced. At the same time, Feimao also confirmed that, after the merger of mogujie.com and beauty will not set the joint CEO, mogujie.com CEO June will dominate the whole team’s work.
the first day of the new year, mogujie.com and beautiful wedding nearly the news began to spread in the Internet circle. Sources said that mogujie.com and beauty said the two had opponents, has been shaking hands, and is about to enter the marriage hall". Yesterday, high fat cat get confirmation from the beauty, mogujie.com officially merger beauty, both the merger agreement is nearing completion, will soon be announced. At the same time, Feimao also confirmed that, after the merger of mogujie.com and beauty will not set the joint CEO, mogujie.com CEO June will dominate the whole team’s work.
With the mogujie.com
and the beautiful, in fact as early as the end of last year, the wind came, said the two sides will sign a merger agreement at the end of December. But seeing 2015 has come to an end, but not the specific action. In fact, the merger of the two is not surprising to many people who are familiar with them. "Mogujie.com and beauty are like twin sisters." Founded in 2009 and in 2011, said the beautiful and mogujie.com are relying on Taobao to do shopping guide business started. The two sides are also investing capital.
2013, because Taobao has tightened policy to guide platform, mogujie.com and beauty also embarked on two different transition path, mogujie.com main girl, beautiful said users will be locked in a group of light Cougar body. But the basic positioning of the two are still locked in the vertical platform for young women. The similarity of user groups also led to more and more intense competition between the two. In 2015, mogujie.com was the first step to take "Red Net" group, the campaign for the entire platform. The same year, beautiful and mogujie.com were huataijiaqian hired idol Luhan and Li Yifeng endorsement. Although the two sides did not disclose the Luhan and Li Yifeng’s endorsement fees, but with two people present strong popularity, tens of millions of endorsement fees should be no suspense.
financing, according to public information, said last August that beautiful beauty has been completed by Hillhouse capital lead investor in the fifth round of financing; D $200 million round of financing in November this year, mogujie.com has just completed by the sky map capital, China safety investment, and did not reach the initial expectations. In the 36 release of the China krypton a market valuation of the company ranked in the top 500. Mogujie.com valuation of 9 billion 560 million yuan, said the valuation of the beautiful Renminbi 5 billion 980 million yuan, the two valuations were significantly reduced. Now the two sides shook hands and apparently Baotuan heating means. The two sides of the common investors Hillhouse capital certainly pleased to see such results. Although the two sides did not disclose the specific details of mergers and acquisitions, but it is certain that – after the merger, mogujie.com CEO June will dominate the work of the entire team, but also on the two business