Kelan diamond Tencent received tens of millions of dollars in investment level

news June 21st, the domestic e-commerce brand Kelan diamond (www.kela.cn) external confirmation has completed the tens of millions of dollars level of financing, the financing from the domestic Internet giant Tencent, although did not disclose the specific amount of investment, but some sources said, according to the Tencent before the case of investment style, the investment is likely to be by far the domestic jewelry e-commerce industry the largest investment.

Kelan diamond CEO Guo Feng said, Kelan diamond since its inception has maintained a rapid growth steady, the cooperation with Tencent, will install "accelerator for the development of Kelan diamond". The two sides will further strengthen the integration of superior resources in the next stage, accelerate the pace of development. According to preliminary estimates, Kelan diamond next year’s annual turnover will reach 8-10 billion yuan.

Tencent is able to cooperate with Kelan diamond, based on two reasons. Guo Feng said, "first, the Tencent Inc has been very concerned about the development of electronic commerce, both sides hope to make a difference in this emerging field; secondly, Kelan diamond has a core team of senior team, one of the reasons on the Internet is also the layout of the Tencent Kelan gene."

it is understood that the team members and business background Kelan diamond, is one of the major reasons for the investment of Tencent. Wang Yong Kelan diamond CEO Guo Feng and vice president for the first batch of domestic e-commerce business personnel, two people have more than and 10 years of experience in Internet electronic commerce. In recent years, Kelan diamond and not through the crazy advertising bombing to get revenue, but with the team executives an average of 10 years of solid experience in the electricity supplier and the spirit of hard work, whether it is penetrated in the extend of the integration of resources or channels, have achieved solid results.

for investment Tencent, Kelan diamond is also the B2C e-commerce business, a major strategic layout. Currently, Tencent has launched a strategic investment in the vertical direction of B2C, build a pan e-commerce platform. Since the beginning of this year, the Tencent actively carried out strategic investment in a number of e-commerce enterprises, including published elong, good music to buy, and the number of cases has not yet announced the acquisition, while the Kelan diamond is following the good music to buy Tencent investment in a new e-commerce enterprises.

It is reported that

, Kelan diamond was founded in October 2007, is committed to playing the jewelry the first become popular consumer products, to provide customers with the highest cost-effective products, most have a sense of happiness. In the mode of operation, is the online site, the next line experience center, the rapid integration of the supply chain system Trinity, to achieve efficient operating system. Since Beijing’s first line experience center in joy opened since they have set up the experience center in Shanghai, Shenzhen, Hangzhou, Nanjing, Xi’an, Kunming, Guangzhou, Ji’nan, Wuhan, Chengdu and other second tier city, is expected by the end of this year, located in the Kelan line: Inspection Center will be reached about 20.

at present, Kelan diamond plan this time financing funds will be mainly used for product optimization, technical change >