soft finished, just a product, need to use to reflect its value, so you need to release the soft wen. In addition to the direct will be one to one of the soft text directly to the target is oh, more often need to use the influence of the third party media spread of soft. In the past, we mainly choose newspapers, but with the maturity of Internet applications, the influence of the network media has greatly exceeded people’s imagination.
according to CNNIC (China Internet Network Information Center) at 13:30 on July 24th issued an investigation report, the first to confirm the total number of Chinese Internet users reached 253 million, more than the United States ranked first in the world. Today, the Internet has changed from the original entertainment tools for information access and communication tools, the Internet is much more concerned about the lives of Internet users. The era of information explosion, the importance of brand building is self-evident, but should think of ways to overcome the forefront of information dissemination – the Internet!
through the third party Internet media (traditional portals, local portals, industry portals), reasonable and effective dissemination of corporate information (project enterprise daily press releases, corporate publicity, soft presentation etc.) based on the characteristics of third party Internet media (news spread fast, wide coverage, long duration, reprint rate the brand to the Internet,) directional propagation of enterprise information, the key to improve the enterprise brand awareness and favorability and loyalty of
soft communication planning:
is based on the monthly communication: weekly with enterprise publicity and social hot writing press releases, and released in 3 portal; monthly 4 weeks, monthly 4 manuscripts take turns to appear in 12 portal, long-term brand building, the actual net quote Zhou Xingwei soft landing.
traditional portal authority is self-evident, in the traditional portal dissemination of corporate information, with the credibility of the traditional portal as a support, easy to accumulate in the minds of Internet users brand goodwill.
local portal as a result of the face of the regional concentration of Internet users, more likely to be accepted by local users, in the hearts of the Internet users in the accumulation of corporate brand awareness has a strong targeted.
industry portal rapid rise in recent years, due to the accuracy of the audience, so it is not an effective way to spread, easy to accumulate brand loyalty in the minds of Internet users.
in addition, long news portal, and the portal site in the search engine enjoys a high rank, in the dissemination of information portal to search relevant content in Internet users when retrieved, and is often the small and medium-sized websites, blogs and forums such as transfer, forming the two spread.